I’ve been giving my mixed martial arts fan friends a bad time about the sport (“dog fighting for people”, etc.) Apparently, the fan base isn’t quite what I thought it was. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117972
Data from Scarborough Sports Marketing shows that 8% of U.S. adults are mixed martial arts (MMA) fans — those who watched the sport on broadcast or cable in the past year.
That group is 15% more likely than the average adult to have a household income of $75,000-plus, and 10% more likely to own a second home.
Furthermore, MMA fans account for 15% of adults planning to buy a luxury vehicle within the next year, and represent 10% of the potential market for new SUV purchases.
I still don’t get it…




Should online commenters be allowed anonymity? I tend to think yes.
November 23, 2009Here is an interesting post arguing that those commenting on blogs, etc. should not be allowed to remain anonymous. It’s really a publisher choice, assuming the site is not government run (not much to debate). At least with certain topics (e.g., politics) it probably makes sense to allow commenters to remain anonymous. Voting is private for a very good reason.
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Tags: anonymous commenting