Copying text from MediaPost to make sure I have it:
Newspaper publishers hoping to staunch the flow of ad dollars out of the medium got some help this week from a Scarborough Research study, which found that 74% of American adults either read the newspaper or visit a newspaper Web site at least once a week.
These data indicate newspapers still enjoy considerable reach; whether advertisers will be impressed by these figures is another story. Read the rest of this entry »
